O2O Subsidy Wars (Meituan/Uber) Arbitrage
Capital Req:Low
Entry Window:2014-06 to 2015-09
Exit Window:2015-10
Execution Directive:
Farm new user subsidies aggressively until the Meituan-Dianping merger signals the end.
Preparation
- Acquire multiple smartphones capable of hardware spoofing (modifying IMEI/MAC addresses).
- Access SMS verification platforms or buy bulk low-cost SIM cards.
Execution Steps
- Free Food Arbitrage: Throughout 2014-2015, Meituan and Ele.me offered aggressive new user bonuses like "Spend 20, get 20 off." Use fake numbers and spoofed devices to create endless new accounts. Order massive amounts of food for free. Monetize this by selling "discount ordering services" to college dorms or office workers (e.g., selling a 15 RMB meal for 8 RMB cash).
- Uber Ghost Rides: As Uber entered China, they offered drivers thousands of RMB just for completing a set number of trips. Run a ghost-ride ring: use virtual passenger accounts to request rides that your own "driver" accounts accept. Drive empty to collect massive American VC subsidies.
Exit Strategy
- VC patience runs out. On October 8, 2015, Meituan and Dianping announce a mega-merger. This historic event signals the death of the O2O cash-burning era.
- Soon after, Didi acquires Uber China. Monopolies form, subsidies vanish overnight, and anti-fraud measures become sophisticated (facial recognition, advanced device fingerprinting).
- The moment the Meituan-Dianping merger drops in October, dismantle your arbitrage farm, wipe all devices, and walk away clean with the pure profit you extracted during the golden era of VC subsidies.