RETURN TO ARCHIVES
CLASSIFIED DOSSIER // DECLASSIFIED

WeChat Official Accounts Early Dividend

Capital Req:Low
Entry Window:2012-08 to 2013-12
Exit Window:2015-12
Execution Directive:

Register accounts and publish daily viral content.

Preparation

  1. Prepare multiple phone numbers and email addresses to register accounts.
  2. Source viral content, quotes, and funny GIFs from Weibo and forums.

Execution Steps

  1. Register generic, highly-searched names (e.g., "Daily Humor", "Health Tips"). Early on, natural search yields massive followers.
  2. Repost high-quality content daily, leveraging WeChat Moments' social sharing to drive viral growth.
  3. Collaborate with other early accounts for mutual promotion to quickly scale from 0 to 100k followers.

Exit Strategy

  1. Monetize via Tencent's ad network and sponsored posts once followers reach the millions.
  2. Sell the account matrix around 2015 as the demographic dividend fades, cashing out at a premium.